Chairwoman Lee Bae-Yong of the Presidential Council on Nation Branding gave a lecture on the subject of Korea’s nation branding for the KBS program “The Road to First Class.” Lee emphasized that Korea’s astounding growth in the 20th century was possible only because it was backed up by the country’s such timeless virtues as perseverance, cooperative and pacifist inclination, modesty, warmhearted regards for life and nature, harmony and sharing. Lee also stressed the importance of promoting historic and cultural heritages in raising Korea’s global status. Read more about it.
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